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Journal of marketing research
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Produced by the American Marketing Association, the Journal of Marketing Research concentrates on marketing research from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians.

Resource URL: http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA...

This resource is funded by:

  • Brooklyn College